July is the anniversary of when I incorporated my business, although I did spend the rest of summer building my website and officially opened in the fall, October 2019!
Each year I celebrate with giving (rather than receiving) gifts!
This month save 20% off all my IN STOCK Hand Dyed Fabrics: This started during Covid when there were delays of upwards of 13 months for Picture This Plus fabrics, they are now happily back to their normal 15+ weeks dye schedule and I am still ordering new colours each month. Look for Aida 20 count being added this summer!
There are so many designers out there for all the different styles of stitching and it is hard to know what to stock. I encourage everyone to support the designers directly by purchasing from their websites, where would I be without these wonderfully creative people! But I do have some paper patterns in stock and during July you will save 25% off IN STOCK Patterns*
The switch to metric cuts for Zweigart fabric continues, there are so many amazing colours in their catalogue. I now have 3 different Canadian suppliers for fabric as well as ordering once a year from Zweigart themselves. I have included the COUPON CODE that was on last months newsletter as it is valid until the end of August.
The Discount is on the fabric that is transitioning to Metric cuts, the colour is not changing, the cuts are now going to be bigger!
Meters = 39" rather than a Yard = 36"
Enjoy your Summer and get ready for all your Fall Stitching.
Happy "Summer" Stitching,
Jennifer Care
*not including books or previous purchases
July 2026 - ALL PATTERNS!
25% off the entire Collection of IN STOCK patterns
*excludes books
In Stock - Patterns – Embroidery Marketplace - Calgary
Mojo Stitches - Australia
Find out more about her designs
Mojo Stitches – Needlework designs and delights
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July's Annual In Stock Hand Dyed Fabric Sale!
All Month Save 20% off all IN STOCK Hand Dyed fabrics*. Includes Picture This Plus, Weeks Dye Works and Grateful Thread Limited Edition Colours!
Browse the Collection and filter by fabric Colour or Count
*Remember all fabric listing will note what sizes are in stock
Sale runs July 1, 2026-July 31, 2026 MST. Not valid on previous purchases or items that need to be ordered. Discount is applied during chechout.
*Fabric cuts larger than in stock sizes will be manually adjusted to regular price.
In Stock - Hand Dyed Fabrics – Embroidery Marketplace - Calgary
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Sunday July 19th ALL DAY 9-5pm
July will be an ALL DAY event: 9-5pm in the Community Hall area just outside my warehouse store.
Bring lunch, a battery operated light if you need one and your current project! There are lots of tables to spread out around the space.
Hangout with friends or meet new people. You are also welcome to bring finished projects to show off!!
Everyone is welcome! FREE to attend
An event is held every month no registration needed.
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Embroidery Tip of the Month
Getting your pattern "Kitted"
Did you find a pattern that is super cute and you're excited to start stitching? Let us do all the work to KIT it up for you.
Please email if you would like to add Fabric and Threads to an open order or add it to your notes.
If you are purchasing the pattern with us, we can check the supplies needed and add them to your order. An email will be sent with a link to complete payment for any added items.
If you purchased the pattern from the designer directly you can send us the supply list and we can create your order manually and send it to you for review and payment.
We can also change things up for you ...
Want to alter the suggested fabric count size?
Want to go with only In Stock fabric and threads?
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Zweigart Fabric changing to Canadian Suppliers & Metric cuts
I am working my through the Linen fabrics now and all the Lugana/Evenweave and Aida have been completed.
Last months' Coupon Code is still active until August.
2026DISCOFABRIC
Enter this code at checkout and save 20% off* these fabrics, while supplies last.
Each fabric will have a note with what size cuts are in stock. Notes are updated as soon as we can during the sale and we will email order updates as we are processing orders.
*coupon is valid off regular priced fabric cuts, in stock fabric only. Not valid on previous purchases. Coupon valid June 24, 2026 until August 30, 2026. Coupon is valid multiple times per customer.
Transitioning Fabric to Metric - Discontinued Fabric Sizes – Embroidery Marketplace - Calgary
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Mystery Bundles - Build your Fabric Stash – Embroidery Marketplace - Calgary